Research

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May 31, 2025
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research
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Published
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Rongxin Ouyang's research utilizes computational and causal methods to analyze the impact of communication technologies on society and politics, with recent papers on deplatforming, social media metrics, and hateful meme detection presented at leading conferences and published in peer-reviewed journals.
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Rongxin Ouyang uses quantitative methods, specifically computational and causal approaches, to explore the social and political consequences of communication technologies. His research integrates perspectives from communication studies, sociological theory, and political science to examine the control of information flow.
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Working Papers

  1. Ouyang，R., Mukerjee, S., Yang, T., & Peng, Y.. (2025). Deplatforming Donald Trump Reduced His Media Coverage but Not Audience Engagement on Social Media. (Equal contributions)
      • Highlight: TBD
      • Materials: TBD
      • Figure: longitudinal trends
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  1. Ouyang, R., Mukerjee, S., Yang, T. (2025). How Social Media Metrics Shape News Production: A Replication Study.
      • Highlight: TBD
      • Figure: media outlet level heterogeneity
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Peer-reviewed Articles

  1. Ouyang, R., Jaidka, K., Mukerjee, S., & Cui, G. (2025, April). Hateful Meme Detection through Context-Sensitive Prompting and Fine-Grained Labeling (Student Abstract). In Proceedings of the AAAI Conference on Artificial Intelligence (Vol. 39, No. 28, pp. 29459-29461). (Flagship conference in Artificial Intelligence)
      • Highlight: In this paper, we propose a automated pipeline for a trade-off between the bias across social groups and predictive performance of visual language models.
      • Figure: the conceptual framework
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  1. Ouyang, R. (2024). Laine Nooney, The Apple II Age: How the Computer Became Personal. International Journal of Communication, 18, 3. (SJR-Q1, Book Review)
  1. Ye, W., & Ouyang, R.. (2020). Reshaping Time and Space: Research on Online Engagement Labor of Algorithm Intermediary. Zhejian Academic Journal, 2, 167-176. (CSSCI)
      • Highlight: In this study, we theorized the how platform algorithm changes the temporal and spatial dynamics in the food delivery industry in China.

Conference Presentations (selected)

  1. Mukerjee, S., Ouyang，R., Yang, T., Peng, Y.. (2025). Deplatforming Donald Trump Reduced His Media Coverage But Not Audience Engagement. In the 75th annual conference of the International Communication Association. Denver, United States. (Equal contributions; Oral)
  1. Li, Q., Ouyang, R., Shi, W. (2025). Tweeting Power: How Grassroots Influences Elite Narratives in David Hogg Debates . In the 2025 annual conference of International Association for Media and Communication Research. Singapore, Singapore. (Oral)
  1. Ouyang, R., Jaidka, K., Mukerjee, S. & Cui, G. (2024). Visual Narratives in the Digital Age: Enhancing Online Content Analysis Through Automatic Image Captioning. In the 74th annual conference of the International Communication Association. Gold Coast, Australia. (Oral)
  1. Ouyang, R., & Yu, J. (2024). Large Language Model Outperforms Human in Content Analysis: A Cross-Domain, Bilingual Experiment. In the 74th annual conference of the International Communication Association. Gold Coast, Australia. (Oral) …

© Rongxin 2021 - 2025